We've branded over 60 new restaurants in the Twin Cities. Here's the complete checklist of what you'll need, why, and what to budget.
Phase 1 — Facade and storefront (~PKR 80,000–250,000)
3D LED signboard or channel letters — the headline element. Budget PKR 50,000–180,000 depending on size and lighting.
Side projection sign — for visibility from down the street. PKR 12,000–30,000.
Window vinyl — opening hours, payment methods, social handles. PKR 3,000–8,000.
Welcome / standee — for events, promotions. PKR 4,000+.
Phase 2 — Interior signage (~PKR 50,000–150,000)
Backlit menu board — for cafés and fast-casual. PKR 20,000–60,000.
Wall menu board — for fine-dining or chalkboard-style menus. PKR 8,000–25,000.
Wall murals or signature wall — for the Instagram moment. PKR 15,000–50,000.
Wayfinding — restrooms, kitchen, exit signs. PKR 6,000–15,000.
Compliance signs — no smoking, capacity, etc. PKR 2,000–5,000.
Phase 3 — Packaging (~PKR 40,000+ initial)
Branded takeaway boxes — at least 2–3 sizes. PKR 25–60 per box.
Pizza / burger boxes if relevant. PKR 35–80 per box.
Cups (cold + hot) with branding. PKR 12–25 per cup.
Sleeves and lids. PKR 8–18 per sleeve.
Sticker seals (cheaper than printed boxes). PKR 4–12 each.
Branded shopping bags (paper or cloth). PKR 35–120 each.
Phase 4 — Marketing collateral (~PKR 30,000+)
Business cards for owners and managers. PKR 1,500–3,500 per 500.
Loyalty cards or stamp cards. PKR 3/card at volume.
Flyers for delivery zones. PKR 8/A5 flyer at 1,000+.
Voucher/gift cards. PKR 25–100/card depending on stock.
Phase 5 — Delivery branding (~PKR 60,000+)
Delivery bike branding. PKR 8,000 per bike.
Helmet branding. PKR 1,500/helmet.
Rider t-shirts / jackets. PKR 800–2,500 each.
Branded delivery boxes. From PKR 4,500 each.
Total budget ranges
Starter (small café, 1 location): PKR 250,000–PKR 400,000 Standard (full restaurant): PKR 500,000–PKR 800,000 Premium (fine dining or chain location): PKR 1,000,000+